Caribou Coffee Cup Redesign
21740
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Caribou Coffee Cup Redesign

The old Caribou Coffee cup had been in circulation since 2018. The old cup leaned heavily into Caribou Coffee’s Minnesota roots. It was time for a redesign to reflect Caribou’s expanding presence outside the upper midwest. It was also important to make the cup feel premium and work as one system across multiple business channels.

Client

Caribou Coffee

Category

Art Direction, Design